Wendy’s Fresh, Never Frozen Beef FAQ

With several sources claiming its invention from different United States locations around the late 1800s or early 1900s, the precise origin of the hamburger is still a culinary riddle.

Dave Thomas was instrumental in creating industry quality standards even if he might not have invented the hamburger. At Wendy's, glad to be serving Wendy's square beef hamburgers, understanding that every hamburger is unique.

Wendy's have been true in our dedication to make Wendy's hamburgers using only fresh, never-frozen meat, since their founding. Wendy's relentless opposition to using frozen meat sets us apart from rivals who sacrifice the quality of their components.

Central Ideas

• The precise beginning of the hamburger is still unknown; some versions credit different parts of the United States throughout the late 1800s or early 1900s with its development.
• Though he did not create the hamburger, Dave Thomas was instrumental in defining quality criteria in the hamburger business.
• Wendy distinguishes themselves from rivals utilizing frozen meat by being committed to using fresh, never-frozen beef, thereby guaranteeing better quality hamburgers.
• Wendy's hamburgers are square to highlight the excellent beef and to follow Dave Thomas's aim of excellence by avoiding shortcuts.
• Emphasizing its quality and freshness, Wendy's square beef patties are produced from 100% actual beef with no fillers or additions.
• To guarantee the best quality, Wendy's sources 100% of its fresh, never-frozen meat from meat Quality Assurance certified farmers and ranchers.
• Inspired by their dedication to premium, fresh beef, the "Where's The Beef®" tagline began from a Wendy's commercial in 1984.
• Introduced in 2019, Wendy's Made to Crave menu showcases creative, strong tastes derived from their fresh, never-frozen beef and chicken sandwiches.

Why are Wendy’s burgers square?

What’s makes the Wendy’s square hamburger the best?

• Wendy’s food vision, Fast Food Done Right, focuses on delivering a quality meal to every customer, every time.
• Square beef patties make it easy to know you're enjoying the very best hamburger for your buck: fresh, never frozen, and made from 100% real beef.
• Wendy’s signature square hamburger patties have no fillers or additives because we know that the beef is what matters when it comes to making the best hamburger in the game.

Are Wendy’s hamburgers really fresh and never frozen?

For every hamburger Wendy sells daily, it takes great satisfaction in using fresh, never frozen beef. To keep premium-quality beef fresh, we carefully acquire it and drive it in refrigerated trucks several times a week to our restaurants.

Working with top-notch logistics companies, Wendy's carefully controls temperatures throughout during the shipment process. Our talented crew prepares delectable square patties upon arrival at our locations, producing the sizzling hot, luscious burgers our customers have come to know.

Unlike other rivals that turn to presenting frozen patties passed for food, Wendy's distinguishes itself with just the best quality ingredients. Visit your closest Wendy's and sample the real freshness.

Read more for What Are Wendy’s Family Size Nuggets, and Wendy’s Allergen Menu 2024.

Who supplies Wendy’s beef?

To guarantee the utmost quality of our square hamburgers, we exclusively source our beef from Beef Quality Assurance certified farmers and ranchers. 

Unlike other fast-food chains that rely on distant suppliers, we procure the freshest beef locally, ensuring its exceptional quality without the need for freezing.

Where did the ‘Where’s The Beef®’ slogan come from?

The unforgettable "Where's The Beef" slogan first surfaced in a Wendy's commercial from 1984. Searching the internet, one finds many GIFs and memes of the famous catchphrase, so honoring the nostalgic appeal of this classic 80s tagline.

When asked "Where's the beef?" one understands Wendy's has the solution. Emphasizing the need of reviving this famous motto, we underline that the square has the answer. If you want fresh, never frozen beef – "Square's the beef®" – for square exceeds the exceptional.

What is Wendy’s Made to Crave menu?

While others concentrate just on sauces and toppings, Wendy's is the only QSR experimenting in every element of the hamburger, from the bun to the cheese.

Using the legacy of our dear hamburgers, we unveiled the Made to Crave menu in 2019 and unleashed bold new tastes. Packed high with our famous beef, chicken, and bacon, this menu highlights our praised fresh beef and chicken masterpieces.

Fans can enjoy the renowned Big Bacon Classic® Cheeseburger year-round while the Made to Crave menu tempts with limited-time options. And we have you covered for our chicken buffs as well.

To satisfy daily desires, Wendy's Made to Crave menu includes the hot Ghost Pepper Ranch Chicken Sandwich and the adaptable Asiago Ranch Chicken Club (available in Spicy or Classic variants).

Savish our Pretzel Baconator, a delicious variation on our traditional Baconator.

Currently gracing Wendy's around the country, this enticing sandwich boasts juicy, fresh, never-frozen beef patties, delicious melted American cheese, savory sauces, incredibly crispy Applewood smoked bacon, and the revolutionary soft and chewy Pretzel Bun. Seize this delicious Pretzel Baconator experience while it lasts!

Conclusion

With its invention disputed among several accounts, the actual birthplace of the hamburger remains a gastronomic mystery.

Though Dave Thomas may not have invented the hamburger, his contributions to the business—including setting Wendy's quality standards—left a lasting legacy.

Wendy's relentless dedication to provide fresh, never frozen beef sets us apart from rivals who cut corners on component quality.

Wendy's square beef hamburgers are evidence of our commitment to provide customers with the confidence that they are savoring the great hamburger experience that distinguishes us by offering outstanding taste and relentless freshness.